Resources

Articles, Press Coverage, Featured Case Studies

Building your Brand through Online Strategic Partnerships
Scott Lyle, Managing Director, ANG
"…the Internet provides relatively easy means to leverage the equity and positioning of established brands in order to elevate and further legitimize a lesser known entity through association. This incredibly powerful "branding tactic" is achieved via strategic partnerships".

Strategic Partnerships; an Effective Product Development Solution
Scott Lyle, Managing Director, ANG
"Very simple and straight forward examples of these strategic partnerships are seen with the integration of price comparison engines into a variety of editorial sites lacking a reader's ability to purchase related products."

Online Marketing; Think Holistically
Scott Lyle, Managing Director, ANG
"...business is very complicated and using the Internet to grow a business is much more about integrating a carefully selected set of tactics to work in concert with one another rather than emphasizing an individual approach".

Generating Qualified Leads
iMEDIA CONNECTION: Creative Showcase
"…Death Jr. website attracts and captures the gaming crowd; learn how this has boosted the game's sales."

Q&A with guerilla PR's Michael Leifer
iMEDIA CONNECTION
"…in-depth look at how to leverage consumer behavior as a means to influence, engage and motivate their purchasing decisions… recent one that made me laugh quite a bit was the online direct-to-influencer campaign we did for Konami's Coded Arms, for the PSP".

Selling Content, Not Just Ads
ECommerce-Guide
"(Metacritic's) ad network is administered by the Alliance Network Group, based in San Francisco. Before Metacritic hooked up with Alliance, it tried a number of ad strategies, including Google ads. But the Google ads "weren't lucrative enough…""