What We Do
Integrated Marketing
No single marketing tactic should be performed by itself, but rather as one part of a greater effort to build a business. This is the philosophy of "integrated marketing".
We customize each engagement by first identifying and evaluating all possible online customer "touch-points". We then bring together the most appropriate marketing tactics to support long-term business success. Our approach creates synergies with other business initiatives and strategies in measurable and quantifiable terms. Specific tactics include:
- Search Engine Marketing (Organic and PPC)
- Retention-Based Email Marketing
- Viral PR & Guerilla Marketing
- Online Influencer Outreach / Relationship Development
- Media Planning & Buying
- Site Usability Assessment & Optimization
- Site Development
- Comparison Shopping Campaign Management
- Custom Site Analytics, Campaign Tracking & Reporting
- Blog Strategy
- RSS Strategy