Our success is unparalleled as a provider of online business services. Our client portfolio includes a wide variety of companies; Fortune 500 companies, global publishers, online service providers, software companies, and digital entertainment companies. |
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Home Furnishing
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The Client: Meyer Corporation is one of the largest, most innovative cookware companies in the world. In 1984, Meyer created Circulon®, the original hard-anodized nonstick cookware. Today, Circulon has grown to become the largest-selling single line of cookware in the world.
Engagement Goals: To revise Circulon’s website to reflect its position as the world’s leading cookware brand. ANG’s goal was to overhaul the Circulon.com website to improve the customer experience, make the site more usable and search-engine friendly (SEO), increase traffic (SEM), and align the messaging and look-n-feel to brand’s positioning.
Engagement Solutions: Branding Consulting, Web Services (Web Design and Usability) and Online Marketing (Content Strategy and Search Marketing).
Performance Summary: ANG provided strategic consultation and a variety of services, such as:
- Redesigned the Circulon.com website to best communicate the ultimate “promise” of the Circulon brand.
- Reorganized Circulon’s editorial assets and marketing collateral into robust resources areas that address important customer segment needs.
- Provided Search Engine Optimization consultation (SEO) to create a search engine friendly website.
Deployed various online, integrated marketing tactics such as Search Engine Marketing (SEM) and Influencer Marketing to drive traffic to the website and increase brand awareness. |
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Newspaper and Online publishing
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The Client: About Guides live and work in over 20 countries and celebrate their interests in over 700 topics. Guides are selected for their ability to provide the most interesting information for users, their commitment to finding the best sites, and for their passion for their subject and the Net.
Engagement Goals: About.com was positioning itself for sale and needed to deepen the content experience in critical areas of the website to attract more advertisers, justify premium advertising rates, and increase revenue potential. ANG identified and negotiated partnerships with strategic content providers that were integrated into important topic areas within the About.com network.
Engagement Services: Strategic Partnerships and Business Development.
Performance Summary: ANG negotiated strategic relationships to integrate editorial content, services and commerce offerings, such as Edmunds.com in Autos, A.D.A.M. in Health, and PriceGrabber.com in ecommerce. On February 17th, 2005, The New York Times Company reached an agreement to acquire About, Inc. from PRIMEDIA Inc. (NYSE:PRM) in an all-cash transaction valued at approximately $410 million. |
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Global Publishing – Digital Entertainment, Consumer Electronics, and IT Management
 
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The Client: IDG is the largest technology media, research and event management company in the world, reaching more than 140 million technology buyers in 85 countries.
Engagement Goals: To provide strategic product consultation and online marketing services to:
- IDG Entertainment (IDGE) is the world's premier interactive entertainment publisher for digital entertainment and multiplatform gaming enthusiasts. IDGE publishes GamePro magazine, Gamestar magazine, the Gamestar interactive CD-ROM, Star Wars Insider, the Best Buy Summer and Holiday video game Buyer’s Guide and the IDG Entertainment Industry White Paper. The IDGE online network reaches over 5.7 million unique visitors each month and includes GamePro.com, Gamestar.com, Starwars.com, 3DGamers.com, MegaGames.com, WirelessGamingWorld.com and GamerHelp.com.
- PCWorld.com is the Web's trusted resource for management-level buyers and users of technology products, reaching an average of 6.8 million unique visitors per month (HBX, Nov 2006 - Apr 2007). The winner of 2007 Maggie Award for Best Website, PCWorld.com helps Tech-Savvy Managers plan, buy, use, and integrate technology products and services for work and home alike.
- InfoWorld.com connects advertisers with a key technology buying audience: Senior-level IT professionals who make strategic product and technology purchase decisions. InfoWorld is the leading source for IT solutions management, including technology news, strategic analysis, hands-on product evaluations and informed opinions from the industry's leading experts.
- Computerworld.com is "The Voice of IT Management" and the most trusted source of IT news and analysis for IT management-level executives in midsize to large organizations.
Engagement Services: Strategic Partnerships and Business Development, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Online Usability Consultations, and more. |
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Healthcare Services (B2B)
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The Client: MHN (a Health Net company) is a leading national provider of managed behavioral health care and Employee Assistance Programs (EAPs). It provides employers and employees with mental health support, chemical dependency treatment and disability management.
Engagement Goals: To create online and offline lead generation campaigns.
Engagement Services: Media Planning, Search Engine Marketing (SEM), Influencer Marketing.
Engagement Summary: ANG developed a Marketing Plan and executed various services that increased monthly sales by 200%. |
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Digital Entertainment – Video Gaming
 
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| The Client: Konami Digital Entertainment, Inc. (KDEI), a wholly owned subsidiary of Konami Corporation (NYSE: KNM), is a leading, global developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market.
Engagement Goals: To create online websites to promote title franchises and support fan communities.
Engagement Services: Comprehensive Online Marketing Strategies, Media Planning, Search Engine Marketing (SEM), Influencer Marketing, PR, viral and peer-to-peer marketing.
Engagement Summary: ANG builds robust website experiences and portals for various video game titles and game genres, and provides rapid acceleration to customer acquisition and retention to support brand awareness, sales and other financial goals. |
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Digital Entertainment – Video Game Puglishing
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| The Client: Gametrailers.com is the leading Internet broadcaster for the video game industry. GameTrailers.com aims to provide gamers with a central location where they can have access to a comprehensive collection of new and archived trailers.
Engagement Goals: To acquire a critical mass of viewer-ship.
Engagement Services: To identify, negotiate, and integrate with external content providers into important topic areas within the About.com network.
Engagement Summary: ANG negotiated distribution relationships with Yahoo!, Comcast, Microsoft and more. As the result, GameTrailers’ audience grew several hundred percent during the first year of our engagement. |
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E-Commerce
| The Client: PriceGrabber is a feature-rich shopping comparison site, which provides online buyers with valuable information to assist in their purchasing decisions. The site provides free, unbiased comparative information on computer hardware and software, electronics, apparel, jewelry, movies, music, books, video games, photography and toys, comprising over 3.5 million products.
Engagement Goals: To identify, negotiate, and integrate with external distribution partners into which PriceGrabber could integrate its shopping engine and drive traffic, leads and revenue.
Engagement Services: Strategic Partnerships and Business Development.
Engagement Summary: ANG negotiated strategic relationships to a variety of significant entities such as About.com. |
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Additional Clients
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For additional information on any of these clients, or to request a case study, please contact us. |
